Nepal is a naturally gifted, beautiful country that has great potential for the travel and tourism industry. After a glorious success of past tourism years: Visit Nepal 1998, and Visit Nepal 2011, the Ministry of Culture, tourism and civil aviation has announced a new tourism campaign, Visit Nepal 2020. This campaign aims to promote Nepal as a tourism destination and to attract to million tourists to Nepal by the year 2020.
Its slogan is “Lifetime Experiences‘. For the overall success of this campaign, the Government has separated 5 sectors to promote and develop. It includes People and Heritages, Nature and Wildlife, Culture and Leisure, Religion and Pilgrimage, and Adventure and Outdoor. So, those dreaming of visiting Nepal can get life experiences through different affordable tour packages. Similarly, they can enjoy the beauty of Nepal at the cheapest cost with warm hospitality and luxuries never before. So, it’s going to be a major event in the field of tourism.
Among the top 10 most visited places on the Earth and the best value destination in the world, Nepal comes at 5th and 1st position, which is one of the main reasons behind this Campaign ‘Visit Nepal 2020‘.
The pristine beauty of Nepal is enough to hypnotize millions of travellers all around the world. However, travellers do not have only one reason to visit Nepal. For various reasons, travelling to Nepal is the dream of millions of people worldwide. Nepal is the birthplace of Gautam Buddha, Mount Everest, the highest point o Earth. Similarly, it is the land of rivers, bird watching and sightseeing, a unique triangular national flag, and a multi-language country. Kathmandu as a city of temples, never changing history of Nepal, 10 World Heritage Sites, 35+ popular trekking routes, 100+ beautiful lakes, cultural variation, national parks, peace and security and affordable cost are some of the alluring factors for the tourist to attract to Nepal.
The Government has been constructing 2 international airports for the easy accessibility of the tourists, and virgin locations have been identified for visiting.
The tourism industry has played a crucial role in the G.D.P of the country. People have been engaged in the tourism business to earn their livelihood. In this sense, tourism is the backbone of Nepal. Similarly, Nepal is compared to heaven by travellers due to its mesmerizing Himalayas, fascinating cultures and picturesque scenic beauty.
As tourism has greater scope and significant contribution to Nepal’s economy, the Government has advertised the programs in different media worldwide. The country-wise tourism promotion strategy is said to tap the outbound travellers of the neighbouring countries to Nepal. In the context of the rising number of outbound travellers, the ministry of tourism has reviewed the Air Service Agreement with multiple countries.
It’s true that the more the flow of tourists, the more the country gains. Nepal is no longer just an agricultural country. Our economy is sustained by foreign employment and tourism alongside agriculture. For a decade, Nepal bade goodbye to 10– years – long tragic civil war; as a result, the tourism industry has started to come out from its long hibernation. Nepal has to spread a good message to the world that it has risen from the devastating collapse caused by the 2015 Earthquake and has completed the renovation works.
The main objective of Nepal tourism year 2020 is to inform the world that it is safe, an ideal time to visit Nepal and have age-long memories of the visit.
It’s sad news to all that the Government of Nepal has stopped this national campaign due to the ongoing spread of COVID-19 worldwide. So, the Government has declared that they will launch the campaign in 2022 with a new vision and goals. We should appreciate the Government’s decision to halt the campaign due to the threat of deadly disease. It’s because of the safety of the people. When the world comes out of the agony of COVID-19, it can be announced again.