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Pokhara to Launch ‘Visit Pokhara 2025’ Campaign, Aiming for 2 Million Tourists
Pokhara, Nepal — In an exciting initiative to boost Nepal’s tourism, Pokhara is set to launch the “Visit Pokhara 2025” campaign, targeting 2 million tourists by 2025. The new campaign revealed in collaboration with the Ministry of Tourism and local authorities, aims to elevate Pokhara’s status as one of the most sought-after travel destinations globally.
Pokhara, renowned for its breathtaking views of the Annapurna mountain range, serene Phewa Lake, and diverse adventure tourism offerings, is preparing to introduce new attractions alongside its iconic trekking routes. The goal of the “Visit Pokhara” campaign is not only to highlight the city’s natural beauty but also to emphasize sustainable tourism practices and enhance the visitor experience through infrastructure development.
Objectives of the ‘Visit Pokhara’ Campaign:
- Attract 2 Million Tourists: The campaign aims to increase both international and domestic tourism to Pokhara by 2025.
- Promote Sustainable Tourism: Focus on eco-friendly tourism and preservation of the environment.
- Showcase New Attractions: Highlight Pokhara’s adventure sports, cultural sites, wellness retreats, and more.
- Enhance Infrastructure: Develop modern transportation, eco-friendly accommodations, and improved facilities for tourists.
- Support Local Businesses: Foster collaboration with local businesses, ensuring economic growth and job creation.
Government Support and Incentives
As part of the initiative, the government will introduce tax incentives for tourism-related businesses, streamline visa procedures for international visitors, and collaborate with international travel agents to market Pokhara to the world. The campaign will also emphasize sustainable practices, with a focus on preserving the natural environment and cultural heritage of Pokhara.
Impact on the Local Economy
The “Visit Pokhara” campaign is expected to create thousands of jobs, benefiting the hospitality, transportation, and local handicrafts industries. By promoting sustainable tourism, Pokhara hopes to provide long-term economic benefits for its residents while preserving the environment for future generations.
What is the Visit Pokhara 2025 campaign?
The Visit Pokhara campaign is a tourism initiative aimed at attracting 2 million tourists to Pokhara by 2025. It focuses on promoting the city’s natural beauty, adventure activities, cultural heritage, and eco-friendly tourism practices.
How will the Visit Pokhara campaign impact tourism in Nepal?
The campaign will significantly boost tourism in Nepal by showcasing Pokhara’s diverse attractions and encouraging travellers from around the world to visit. It is expected to contribute to Nepal’s economy by increasing tourism revenue and creating job opportunities in various sectors.
What are the main attractions for tourists in Pokhara?
Pokhara is known for its stunning views of the surrounding mountain ranges, Phewa Lake, paragliding, and popular attractions such as the World Peace Pagoda and vibrant local markets. The city also offers wellness retreats, adventure sports, and cultural experiences.
How can tourists participate in the Visit Pokhara campaign?
Tourists can participate by visiting Pokhara and enjoying the wide range of experiences offered, from trekking and paragliding to exploring cultural landmarks. Additionally, travel packages and tour operators will offer special deals to encourage travellers to visit during the campaign period.
What is being done to promote sustainable tourism in Pokhara?
The campaign emphasizes eco-tourism by promoting responsible travel practices, conservation efforts, and the protection of Pokhara’s natural resources. Sustainable tourism initiatives include encouraging eco-friendly accommodations, waste management programs, and educational outreach to tourists and local businesses.